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DECEMBER 1, 2003

CMBTC UNVEILS NEW LOGO

WINNIPEG - The Canadian Malting Barley Technical Centre (CMBTC) has unveiled its' new logo.

"This new logo reflects the ideals and aspirations of CMBTC to be the premier malting and brewing industry research centre in North America ," said CMBTC Managing Director Rob McCaig. " The modern typeface and stylized barley head is positioned in a forward looking direction and of course the maple leaf pays homage to the world-renown Canadian malting barley producers, and to our grain handling, malting and brewing industry" said McCaig. " We are getting the CMBTC name known around the world, so it is now time to make our logo more recognizable" said McCaig.

The CMBTC, which started in August 2000, is an independent, non-profit organization funded by members of the malting barley and malt industry. The CMBTC is the focal point for applied malting and brewing research, education of customers on the Canadian malting barley industry and provides technical support to members and clients. CMBTC facilities include a state-of-the-art pilot malting plant and pilot brewery, located in the Canadian Grain Commission Building . CMBTC members are Agricore United, Busch Agricultural Resources-Canada, Canadian Wheat Board, Canadian Grain Commission, Canadian International Grains Institute, Dominion Malting, James Richardson International, Quality Assured Seeds, the Public Barley Breeders, Saskatchewan Wheat Pool, and SeCan.


For more information contact:

Rob McCaig,
Managing Director and Director of Brewing
CMBTC
204-983-1981
mmcaig@cmbtc.com
www.cmbtc.com

 

 

December 11, 2003
©2003 Canadian Malting Barley Technical Centre